There is no Eric in this Banner.

My banner is a marvelous print screen of my Tumblr archive. Studies have taken a seat in the front row of the priorities show so unfortunately I have not been able to blog as successfully or often as I usually do on holidays. By having a collage of images I believe it represents me remarkably well.

As stated in my About Me write-up, I can be very indecisive when describing myself. I like to dabble in a lot of little things such as movies, books, magazines, different types of music, travel destinations, fashion, and do not even get me started on food and drink! My guilty pleasure, also representing a decent portion of the banner, will forever remain my collection of bridal magazines.

screenshot (2)

Coming a long way from this original screen shot, Photoshop enables me to swap a few of the wonderful images around and edit in my little title and introduction to Cherry Avenue, “Hello, darling”. As the first thing a reader lays eyes on, the banner ultimately sets the tone for the rest of the blog. By capturing the readers attention with a simple yet elegant array of images, it might persuade a trail of thoughts along the lines of, “maybe there is something in here for me”.

There are photos of Italy where I wish to travel next, a snippet of New York where I have been and desperately cannot wait to visit again in December 2013, multiple wedding shots, fashion shoots, friends in heels, the classic image of the soldier kissing the nurse as WWII ended, my favourite television series, books, and tea.

I am in every photo and every word of my banner, and my Cherry Avenue. 


Colours of the wind.

Pocahontas really had something going on when she was singing to the beautiful John Smith. Painting with colours is something I love doing, but when it comes to representing myself, pastel colours and black and white themes suit me best.


A strong contrast of the white and black background gives the blog a traditional feel, as if you were reading from a notebook or even a newspaper. Hence my previous comment about the fonts and theme being great for a media release or prose styled blog.

As a colour, pink can mean a lot of things. The main symbols that reoccur during research were;






I believe these are wonderful traits to have in a blog. The last thing you want to come across as is moody and unprofessional. At the same time, you do not want to come across as overly self-involved or lackadaisical. When printed, these colours also project a high quality standard of work and design.

Another type of picture.

Graphology has been around for decades with people such as Max Pulver studying handwriting and the symbolic meanings of curves, pressure, and spacing of the pen. But with so many people moving to online blogging, graphology is now resonating its foundations and updating to analysing online fonts.

It is almost exactly the same.

Serif fonts are usually for prose whilst sans serif fonts are known for manuals and guidelines. I suppose this is fitting for my blog because personally I would rather someone get to know me through light reading than a need-to-know script. With the “Book Lite” themes’ easy to read typography and consistently aligned design, Cherry Avenue is an ideal blog space for me.


The two fonts that lay claim to this blog are Rage Italic and Century. Rage Italic was used in my header image to convey a hand-written feel to the blog. I wanted the first image to be personal, and to go with that I had to find an authentic font. As part of the “Book Lite” theme, Century is not to be confused with the “fall back” font of Century Gothic. Its bold and elegant design is easy to read against the page, despite the  serif “flicks”, inspires an elegantly yet stylistic page.

Jsut beaucse yuor brian is albe to porcses and raed snetnces when the letetrs are jubmled deos not maen the redaer will ejnoy it. So correct punctuation in letter units is a must – plus makes you look like you know your stuff when you throw in an extra word here and there.

Furthermore, by justifying the paragraphs and having the font so large, it makes the posts the main focus. My previous blog space had widgets down both sides with numerous built-in menus and small and multi-coloured font s that were difficult to read. Having the font all black, capitals for headings, and an underline for links this blog resembles a simple yet stylish media release in a modern yet traditional read.

Avoid the voicemail of all replies.

“Hi, this is WordPress. Sorry we couldn’t draft this page for you but we’re currently attending to other blogs. Please leave a message in 300 words telling us about yourself and we’ll get back to you.”


So 300 words about myself was not the hardest thing to accomplish… on the fourth attempt. Usually when you have to leave a 10 second message you sound like you’re running a marathon or simply chucking in big words to get your point across.

I was sitting in my bed with a cup of tea after a lovely gym session and was in the zone with my university studies. Hence a subtle stroke in incorporating strengths and weaknesses into the About Me page. My opening paragraph lets readers know I am slightly indecisive and dabble in quite a few media industries. I love a night on the town, seeing films or theatre productions, but I am also committed to my studies and aspirations as a PR professional. It’s all about networking, people.

Simplistic writing – using words that are no more than 4 syllables long – means its easy for readers to skim through the page whilst obtaining only the important bits. Which is all of it. Furthermore, it allows readers to make up their own minds on what they take out from the page.

I wrote I was a “girl of traditional values with a modern twist” which shows I have a solid foundation of my beliefs and characteristics in the workplace and in personality. My modern twist is that I am not afraid to reach out and try something different, whether it be a new internship, a different PR technique, or finding a “wow” factor – my gumption – that enhances the otherwise traditional media text.

meThe photo I have chosen to represent me is one I took on the bus to the QUT Women of Business High Tea. I was feeling confident, I had my favourite pearls and dress on, was looking forward to seeing my friends, plus my hair was not frizzing to the sudden heat wave that was hitting Brisbane.

It demonstrates my classic style of dress and smart casual attire whilst also communicating a fun and energetic personality. Especially with the lipstick. Always with the cherry lipstick.

End of message.

Books really are judged by their cover.

That may make me among others a little “cover-ist”, but if there is not enough effort put into the cover one may think the book must not be very good. Now, you cannot over-do it either, because, well then the cover might have to suffice as the only good material on the pages. I know this is what I think whenever I am out preying for my next victim to devour.

It is the same concept for themes of a blog.

You cannot over complicate the initial viewing of the page. Readers both online and print are accustomed to reading black writing on a white background, so sticking to that simple foundation is a must. However, I feel your blog should convey you and your traits. For me, I know I am very big on aesthetics. Anything old fashioned or vintage, smells pretty, is sweet, has beautiful colour, a vibrant nature, or a rusty personality to it and I am a goner. It has definitely made it easy on my family when it comes to my birthday gifts!

In this amazing age of digital-natives it can be so easy to identify who you are and your interests with the layout of your blog. Using the “Book Lite” theme I have gone for an old-fashioned typography feel with infinite scroll and a modern twist. With a one column layout and widgets at the bottom of the age, “Book Lite” puts the focus on my paragraphs and outlines the post simply with the date and time posted and a “Leave a comment” option at the end. There are no comment seeds beneath the posts to over-crowd the column, and with a calendar and list of previous posts at the bottom of the page readers are easily guided throughout my WordPress page. 

Overall, the “Book Lite” theme has foregone a lot of editing in order to make the page as visually pleasing as possible without over-crowding the work space. With so much white space and ease in reading, hopefully my fellow “cover-ists” will be invited to read more of what they see!

Introducing Brianna Charles.

Introducing Brianna Charles

Prepare yourself.

Not necessarily for the career that lies in front of you, but the questions you are asked about the experiences behind you.

I am a nineteen year old demoiselle living in Brisbane studying at the Queensland University of Technology. When I am not writing my Public Relation and Media Communication assessments I am working in a quaint café in the hub of Brisbane City. Acting as my timeless occupation for a student the café allows me to meet new people, catch up with the people I know, and offers me an unprecedented amount of training in people-skills.

One of the top questions going around campus at the moment is, “What is your dream job?” closely followed by, “What is your dream career?”. That can only leave me to assume that they are not one in the same.

So can I reply with, “to read novels, watch every Audrey Hepburn film, or plan weddings and still have a career as a professional Public Relations consultant”?

My dream job is eventually becoming a Public Relations consultant for a variety of firms, basing my expertise with a renowned company such as Rowland, PPR Brisbane, or one founded by myself. However, my ideal hit-the-ground-running firm I start off with would be Butter PR based in Paddington – quaint and full of style, charismatic people, and professionals.

My dream career is to not be stuck in the same place. I would love to travel throughout my career as a PR professional even if it is just around Brisbane to work in different industries with varying media. I never want to know everything; I want to always learn throughout my career enabling me to evolve with the times and adapt to the times that have yet to come. And I love meeting new people and preserving relationships.

Public Relations is the avenue I am taking because it revolves around those relationships created in all aspects of business and industries. As for the job specification I am happy to have an array of options still available to me throughout my degree.

My strengths revolve around my networking abilities. Although an efficiently independent student and writer, working in and around people is something I have always done. I have grown up a digital native with technological skills, can discipline myself to sit down and edit my final product to the last detail – a gift and a curse – and I always remember a face.

In weakness I suffer from lack of experience. An office job has little flexibility for a university student with a 5-day work week and vice-versa, so like every other student I am labelled “time-poor”. I also need to work on my own style of writing and branching out of my report format structures. Hopefully by the end of my blog the personality I project is neither a Serena Van der Woodsen-like gossip column nor a psychotic Macbeth monologue. 

There are opportunities through the QUT Career Hub that I can access, plus possible contacts with previous tutors and friends who work for different organisations. Even through knowing some of the marketing managers and general customers at the cafe I have yet to ask for a “back door” entry job. Furthermore, there is an opening market for social media that has yet to move up to its full potential I could be a part of.

My biggest threat in attaining my dream career is first and foremost myself. I have to put in the hard yards now in order to achieve a career in public relations I am happy with. By acknowledging this, I can overcome not having experience compared to other graduates and immerse myself into the expanding social media industry.

Nevertheless, I am an aspiring student caught in the hustle and bustle of business and the bright glistening lights of media’s potential.

As Audrey Hepburn once said, “Nothing is impossible, the word itself says ‘I’m possible’!”.